S&P 500Consumer Discretionary· USA

ULTA

Challenger

Ulta Beauty

$526.76

+1.21%

Open $520.40·Prev $520.47

as of 13 Apr

CHALLENGER

Power Core

Ulta's moat is the only scaled retail format in the United States that profitably aggregates mass, masstige, and prestige beauty with salon services under one roof, bonded by a loyalty program that captures over 95% of transactions.

Published1 Apr 2026

UniverseS&P 500

SectorConsumer Discretionary

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Direction of Movement

Stable but Downshifted from Peak Growth Trajectory

ROC 200

+13.9%

Financials