Companies
ON Semiconductor
S&P 500Information Technology· USA

ON

Challenger

ON Semiconductor

CHA

$71.02

+3.45%

Open $70.30·Prev $68.65

as of 13 Apr

CHALLENGER

Power Core

Power Core: ON Semiconductor's moat is its vertical integration of silicon carbide substrate production, which gives it a structural cost advantage in the fastest-growing segment of power semiconductors.

Published1 Apr 2026
UniverseS&P 500
SectorInformation Technology

Direction of Movement

Upward on SiC Ramp, Margin Proof, and Substrate Control

ROC 200

+15.4%

Referenced in 3 other analyses

Direction Signals

  • Signal 1: SiC Revenue Ramp and Market Share Gains. ON's SiC revenue has grown from a negligible base to over $1 billion in annualized run rate by 2024 to 2025, representing one of the fastest SiC ramps in the industry. The company has secured design wins across multiple major EV platforms, including programs with Hyundai/Kia, Volkswagen Group, and several Chinese OEMs. Design wins in automotive power electronics have qualification cycles of 2 to 4 years, meaning that wins secured in 2022 to 2024 are translating into production revenue in 2025 to 2027. The pipeline of won but not yet ramped programs provides visibility into continued SiC revenue growth even in the absence of new design wins. Third-party market share estimates from Yole Group and TechInsights indicate that ON has moved into a top-three position in SiC power devices, up from a negligible share as recently as 2020.
  • Signal 2: 200mm SiC Wafer Transition and Cost Curve Leadership. ON's transition to 200mm SiC wafers, which began in earnest in 2024, is a structural cost advantage that compounds over time. The approximately 1.8x increase in usable die area per wafer, combined with improving crystal growth yields on 200mm substrates, drives a cost reduction trajectory that ON's less vertically integrated competitors cannot easily match. ON's internal substrate production using 200mm boules means that the cost advantage flows through the entire value chain, from raw crystal to finished device. Management has indicated that 200mm SiC devices achieved cost parity or better with 150mm devices by mid-2025, a milestone that validates the investment thesis. If ON sustains yield improvements on 200mm substrates, the gross margin accretion from the SiC business could exceed current consensus expectations.
  • Signal 3: Structural Gross Margin Expansion Beyond Cycle. ON's gross margin trajectory through the 2023 to 2025 period is the most telling signal of structural transformation. During the automotive semiconductor inventory correction of 2023 to 2024, ON's gross margins declined from peak levels but held materially above the pre-transformation baseline, bottoming well above 40 percent compared to the mid-30s range that characterized the old ON Semi. This through-cycle margin resilience is the strongest evidence that the revenue mix shift toward SiC and automotive is structural rather than cyclical. The subsequent margin recovery as automotive demand normalized has reinforced the thesis. If ON can demonstrate gross margins consistently above 45 percent through a full cycle, the valuation re-rating has further room to run.

ON Semiconductor occupies a peculiar position in the semiconductor industry: a company that spent decades as a commodity analog and power chipmaker, then executed one of the most aggressive strategic pivots in the sector's recent history. The transformation from a broad, low-margin supplier of commodity silicon into a focused, high-margin provider of silicon carbide (SiC) power semiconductors and intelligent sensing solutions for electric vehicles and industrial automation is not yet complete, but it is structurally irreversible. The old ON Semi, the one that sold into every end market with thin margins and minimal pricing power, is being dismantled from within.

The central analytical question is whether ON Semiconductor's bet on silicon carbide and automotive electrification has created a durable structural moat or merely repositioned the company onto a different, equally contestable competitive surface. The semiconductor industry is littered with companies that rode a cycle-specific tailwind and mistook it for a structural transformation. ON Semi's management would argue this time is different. The capital intensity of SiC, the multi-year design-win cycles in automotive, and the physics-driven performance advantages of wide-bandgap semiconductors create barriers that commodity analog never offered. The market, at times, has agreed with this thesis, assigning ON a valuation premium that would have been unthinkable five years ago. At other times, particularly during periods of EV demand softness or inventory corrections, the market has punished ON with the same ferocity it reserves for any semiconductor company that appears over-indexed to a single secular trend.

The L17X insight on ON Semiconductor is this: the company's moat is not silicon carbide itself, which multiple competitors can fabricate, but the vertical integration of SiC substrate production that ON has pursued through its acquisition of GTAT (GT Advanced Technologies) and subsequent internal capacity buildout. Most SiC competitors buy substrates from third parties or depend on long-term supply agreements with a small number of substrate producers. ON Semi grows its own boules. This distinction is invisible in standard financial databases but is the single most important variable determining whether ON's gross margin expansion is sustainable or transient. The company that controls its own substrate supply in a market where substrates represent 40 to 50 percent of SiC device cost has a fundamentally different cost structure than one that does not.

This analysis continues with 6 more sections.

Continue reading: Role Assignment · Strategic Environment · Dependency Matrix · Self-Image & Mission · Direction of Movement · Portfolio Lens

Read full analysis — free

Create a free account. No credit card. No trial period.

This page is for informational purposes only and does not constitute investment advice. L17X Research is an independent research service.