Companies
Deckers Brands
S&P 500Consumer Discretionary· USA

DECK

Challenger

Deckers Brands

$108.14

+0.21%

Open $107.68·Prev $107.91

as of 13 Apr

CHALLENGER

Power Core

The moat in one sentence: Deckers' power derives from its ability to operate two brands at peak cultural velocity in non-overlapping consumer segments, generating outsized margin through disciplined distribution and direct-to-consumer channel control.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Discretionary

Direction of Movement

Upward Trajectory, Decelerating Slope, Real Risks Ahead

ROC 200

-5.1%

Financials

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DECK — Deckers Brands — Power Mapping Analysis — L17X — L17X