DECK
ChallengerDeckers Brands
$108.14
+0.21%
as of 13 Apr
Power Core
The moat in one sentence: Deckers' power derives from its ability to operate two brands at peak cultural velocity in non-overlapping consumer segments, generating outsized margin through disciplined distribution and direct-to-consumer channel control.
Direction of Movement
Upward Trajectory, Decelerating Slope, Real Risks Ahead
ROC 200
-5.1%
DECK
Deckers Brands
$108.14
+0.21%
as of 13 Apr
DCF Fair Value: $182.88
Market data unavailable
Company Profile
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for both everyday casual lifestyle use and high-performance activities worldwide. The company operates through multiple brand segments: UGG, known for premium footwear and apparel; HOKA, offering cushioned running and athletic footwear; Teva, focused on sport sandals and outdoor lifestyle products; and Sanuk, a California-inspired casual lifestyle brand. The company also owns the Koolaburra by UGG brand. Deckers reaches consumers through a Direct-to-Consumer segment comprising retail stores and e-commerce platforms across more than 50 countries. Founded in 1973 and headquartered in Goleta, California, Deckers serves individual consumers, businesses, and government sectors, with products distributed via wholesale partnerships, company-operated stores, and digital channels. The company's diverse brand portfolio addresses varied market segments from premium casual wear to specialized athletic footwear.