DECK
ChallengerDeckers Brands
$108.14
+0.21%
as of 13 Apr
Power Core
The moat in one sentence: Deckers' power derives from its ability to operate two brands at peak cultural velocity in non-overlapping consumer segments, generating outsized margin through disciplined distribution and direct-to-consumer channel control.
Direction of Movement
Upward Trajectory, Decelerating Slope, Real Risks Ahead
ROC 200
-5.1%
DECK
Deckers Brands
$108.14
+0.21%
as of 13 Apr
DCF Fair Value: $182.88
mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.
Company Profile
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for both everyday casual lifestyle use and high-performance activities worldwide. The company operates through multiple brand segments: UGG, known for premium footwear and apparel; HOKA, offering cushioned running and athletic footwear; Teva, focused on sport sandals and outdoor lifestyle products; and Sanuk, a California-inspired casual lifestyle brand. The company also owns the Koolaburra by UGG brand. Deckers reaches consumers through a Direct-to-Consumer segment comprising retail stores and e-commerce platforms across more than 50 countries. Founded in 1973 and headquartered in Goleta, California, Deckers serves individual consumers, businesses, and government sectors, with products distributed via wholesale partnerships, company-operated stores, and digital channels. The company's diverse brand portfolio addresses varied market segments from premium casual wear to specialized athletic footwear.