ZBRA
Status-Quo-PlayerZebra Technologies
$226.09
+1.77%
as of 13 Apr
Power Core
Power Core in one sentence: Zebra's moat is the installed base density of mission-critical data capture devices embedded in the operational workflows of the world's largest enterprises, creating compounding switching costs that grow with each software and services layer added on top.
Direction of Movement
Cyclical Recovery Meets Secular Platform Transformation
ROC 200
-30.8%
ZBRA
Zebra Technologies
$226.09
+1.77%
as of 13 Apr
DCF Fair Value: $172.03
Market data unavailable
Company Profile
Zebra Technologies Corporation is a leading provider of enterprise asset intelligence solutions, specializing in automatic identification and data capture technologies. The company designs, manufactures, and sells products such as barcode printers and scanners, mobile computers, radio frequency identification (RFID) readers, real-time location systems, specialty printers for labeling and personal identification, accessories, supplies including self-adhesive labels, and workflow optimization software. It operates through two primary segments: Asset Intelligence and Tracking, which covers barcode and card printing, location solutions, supplies, and related services; and Enterprise Visibility and Mobility, focusing on mobile computing, data capture, and RFID. Zebra Technologies Corporation primarily serves industries including retail, transportation and logistics, manufacturing, healthcare, and others, delivering custom solutions to enhance operational efficiency, productivity, and frontline worker capabilities. Founded in 1969 and headquartered in Lincolnshire, Illinois, the company supports global organizations with maintenance, technical support, repair, managed services, and cloud-based subscriptions.