Companies
Yum! Brands
S&P 500Consumer Discretionary· USA

YUM

Status-Quo-Player

Yum! Brands

$161.43

-0.20%

Open $161.77·Prev $161.76

as of 13 Apr

STATUS-QUO-PLAYER

Power Core

Yum's moat is the global franchise royalty collection system that monetizes brand ubiquity at scale while externalizing nearly all operating risk to contractual counterparties.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Discretionary

Direction of Movement

Lateral Trajectory With Gradual Upward Tilt

ROC 200

+10.0%

Company Profile

Yum! Brands, Inc. is a global quick-service restaurant company that develops, operates, and franchises restaurant chains specializing in chicken, Mexican-style food, pizza, and chargrilled burgers. The company operates through four primary divisions: KFC, which focuses on fried chicken; Taco Bell, offering Mexican-inspired cuisine; Pizza Hut, serving pizza and wings; and Habit Burger & Grill, featuring made-to-order chargrilled burgers. Founded in 1997 and headquartered in Louisville, Kentucky, Yum! Brands maintains a significant international presence with thousands of locations worldwide. The company serves individual consumers, businesses, and government sectors through company-operated restaurants and an extensive franchise network. Its business model emphasizes franchise operations, generating revenue through royalties, rent, and service fees from franchisees. Yum! Brands continues to expand its digital commerce capabilities and introduce new menu innovations across its brands to maintain competitiveness in the dynamic quick-service restaurant industry.

Sector

Consumer Cyclical

Industry

Restaurants

Employees

49,000

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