MCD
Status-Quo-PlayerMcDonald's
$304.51
-0.39%
as of 13 Apr
Power Core
McDonald's moat is the integration of a global real estate portfolio with a franchise licensing model that generates rent and royalty income insulated from the operating volatility of individual restaurants.
Direction of Movement
Optimizing Within a Well-Defined Strategic Corridor
ROC 200
+3.7%
MCD
McDonald's
$304.51
-0.39%
as of 13 Apr
DCF Fair Value: $291.58
mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.
Company Profile
McDonald's Corporation is the world's largest restaurant owner-operator, owning, operating, and franchising McDonald's branded restaurants in the United States and over 115 international markets. Founded in 1940 and headquartered in Chicago, Illinois, the company offers a core menu of hamburgers, cheeseburgers, chicken sandwiches, fries, shakes, desserts, soft drinks, coffee, and breakfast items, alongside limited-time promotions to drive customer interest. McDonald's pioneered the franchise model, deriving approximately 60% of its revenue from royalty fees and lease payments, with the balance from company-operated stores across its U.S., international operated markets, and developmental/licensed segments. In 2024, it achieved systemwide sales of $131 billion across more than 43,000 locations, underscoring its dominant position in the global quick-service restaurant industry within the consumer services sector. Employing around 150,000 people, McDonald's continues to emphasize operational efficiency, value offerings, and menu innovation to maintain its market leadership.