INTU
Status-Quo-PlayerIntuit
$369.44
+5.25%
as of 13 Apr
Power Core
Intuit's moat is the compounding behavioral and data lock-in of 100 million financial identities embedded across a four-product ecosystem that becomes more expensive to leave with every year of use.
Direction of Movement
Strong Execution Inside a Slowly Narrowing Corridor
ROC 200
-45.0%
INTU
Intuit
$369.44
+5.25%
as of 13 Apr
DCF Fair Value: $383.55
mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.
Company Profile
Intuit Inc. is a global financial technology platform delivering financial management, compliance, and marketing solutions primarily in the United States. It operates through four key segments: Small Business & Self-Employed, offering QuickBooks for financial management, payroll, payment processing, bill pay, checking accounts, and financing tailored to small and mid-market businesses; Consumer, featuring TurboTax for retail tax filing; Credit Karma for personal finance; and ProTax for professional accountants. Acquired Mailchimp enhances its online marketing capabilities. With flagship products like TurboTax, QuickBooks, Credit Karma, and Mailchimp, Intuit serves approximately 100 million customers worldwide, empowering individuals, small businesses, accountants, and enterprises. Headquartered in Mountain View, California, and employing around 18,200 people, the company holds dominant market share in U.S. small-to-midsize business accounting and self-serve tax preparation. Recent innovations include agentic AI integrations in Intuit Enterprise Suite, intelligent automations, and app partner programs to streamline workflows and drive growth in the mid-market sector.