Companies
Ford Motor Company
S&P 500Consumer Discretionary· USA

F

Challenger

Ford Motor Company

$12.16

+0.33%

Open $12.03·Prev $12.12

as of 13 Apr

CHALLENGER

Power Core

Ford's moat is the integrated commercial fleet ecosystem of Ford Pro, combining purpose-built vehicles, telematics, service infrastructure, and financing into a switching-cost-laden relationship with business customers.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Discretionary

Direction of Movement

Running to Stay in Place Across Three Divisions

ROC 200

+9.2%

Company Profile

Ford Motor Company is a leading automobile manufacturer founded in 1903 and headquartered at One American Road in Dearborn, Michigan, United States. The company designs, produces, and sells a diverse lineup of vehicles, including cars, trucks, SUVs, and electric vehicles under iconic brands like Ford and Lincoln. Its product portfolio also encompasses commercial vehicles, such as the F-Series trucks, which dominate the pickup market, and innovative mobility solutions through Ford Pro for businesses. Ford Motor Company operates in the automobiles sector, focusing on internal combustion engines, hybrid powertrains, and battery electric vehicles to meet evolving consumer demands for sustainability and performance. With approximately 3.96 billion shares outstanding and a market capitalization around US$38-54 billion, it maintains a global presence through manufacturing facilities, dealership networks, and financial services via Ford Credit. The company plays a pivotal role in the automotive industry, driving advancements in autonomous driving technology, connected vehicles, and supply chain efficiencies while serving individual consumers, fleet operators, and commercial clients worldwide.

Sector

Consumer Cyclical

Industry

Auto Manufacturers

Employees

169,000

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