Companies
Chipotle Mexican Grill
S&P 500Consumer Discretionary· USA

CMG

Challenger

Chipotle Mexican Grill

$34.59

+1.44%

Open $33.95·Prev $34.10

as of 13 Apr

CHALLENGER

Power Core

Chipotle's moat is the only fully company-owned, digitally integrated fast-casual operating system at scale in the restaurant industry.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Discretionary

Direction of Movement

Lateral Drift with Mounting Headwinds on Growth Premium

ROC 200

-36.9%

Referenced in 24 other analyses

Company Profile

Chipotle Mexican Grill, Inc. owns and operates a chain of fast-casual restaurants specializing in Mexican-inspired cuisine. The company offers customizable meals including burritos, burrito bowls, quesadillas, tacos, salads, lifestyle bowls, kids' meals, chips, sides, and beverages, prepared with fresh, high-quality ingredients and responsibly sourced meats such as chicken, beef, and pork. Chipotle Mexican Grill, Inc. emphasizes digital ordering through its app and website, along with delivery services, to enhance customer convenience. It operates restaurants in the United States, Canada, France, Germany, Dubai, and the United Kingdom, positioning itself in the competitive fast-casual dining sector. The company implements strategies like the Recipe for Growth to improve transaction volume, operational efficiency, speed, and accuracy, including the use of Chipotlanes for drive-thru digital pickup. Founded in 1993 and headquartered in Newport Beach, California, Chipotle Mexican Grill, Inc. plays a significant role in the restaurant industry by focusing on quality, customization, and technological integration to serve diverse customers seeking quick, fresh dining options.

Sector

Consumer Cyclical

Industry

Restaurants

Employees

130,301

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