CLX
ChallengerClorox
$103.39
-1.80%
as of 13 Apr
Power Core
The moat in one sentence: Clorox's competitive advantage rests on category-specific brand recognition and retail distribution relationships that provide preferential shelf placement but not pricing immunity.
Direction of Movement
Gradual Erosion Across Multiple Category Positions
ROC 200
-18.4%
CLX
Clorox
$103.39
-1.80%
as of 13 Apr
DCF Fair Value: $285.43
mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.
Company Profile
The Clorox Company manufactures and markets a diverse portfolio of consumer and professional products worldwide, helping people maintain clean homes and healthy lifestyles. Operating through four key segments—Health and Wellness, Household, Lifestyle, and International—it offers home care cleaning and disinfecting solutions like bleach, surface cleaners, laundry additives, and clog removers under brands such as Clorox, Clorox2, Pine-Sol, Tilex, Liquid-Plumr, and Formula 409. Professional lines include CloroxPro and Clorox Healthcare for institutional use. The portfolio extends to trash bags (Glad), cat litter (Fresh Step), charcoal (Kingsford), food dressings (Hidden Valley), water filtration (Brita), and natural personal care (Burt’s Bees), alongside lifestyle products like sustainable packaging and eco-friendly tools. Serving retail and institutional customers across cleaning, household essentials, pet care, and food preparation categories, The Clorox Company emphasizes innovation in health, hygiene, and convenience. Founded in 1913 and headquartered in Oakland, California, it plays a vital role in the consumer defensive sector with enduring brands.
Sector
Consumer Defensive
Industry
Household & Personal Products
Employees
7,600