Companies
Williams-Sonoma, Inc.
S&P 500Consumer Discretionary· USA

WSM

Status-Quo-Player

Williams-Sonoma, Inc.

$193.52

+2.32%

Open $191.75·Prev $189.13

as of 13 Apr

STATUS-QUO-PLAYER

Power Core

The moat in one sentence: Williams-Sonoma's power derives from vertically integrated proprietary product design across a multi-brand lifestyle taxonomy that eliminates direct price comparison and makes the company functionally impossible to disintermediate.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Discretionary

Direction of Movement

Disciplined Optimization With Selective Growth Vectors

ROC 200

+13.9%

Company Profile

Williams-Sonoma is an omni-channel specialty home retailer operating multiple distinct brands including Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids and Teen, Rejuvenation, and Mark and Graham. The company designs and offers a comprehensive range of home products spanning cooking essentials, cookware, dining and entertaining items, furniture, home decor, bedding, lighting, rugs, tabletop accessories, and personalized gifts across traditional retail stores, e-commerce platforms, and catalogs. Williams-Sonoma operates as a digital-first retailer with significant online presence alongside its physical store footprint across the United States, Puerto Rico, Canada, Australia, and the United Kingdom, supplemented by international franchise operations. The company also serves business-to-business customers through its contract and trade division, providing products to design professionals and commercial clients. With its diversified brand portfolio and multi-channel distribution strategy, Williams-Sonoma addresses the broader home furnishings and home decor market, combining premium positioning with accessible casual home accessories. Founded in 1956 and headquartered in San Francisco, California, Williams-Sonoma continues to serve consumers seeking quality home products and design-focused solutions.

Sector

Consumer Cyclical

Industry

Specialty Retail

Employees

19,800

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