ROK
Status-Quo-PlayerRockwell Automation
$407.78
+2.94%
as of 13 Apr
Power Core
Rockwell's moat is the proprietary control logic embedded in its customers' production lines, making replacement a multi-year re-engineering project rather than a procurement decision.
Direction of Movement
Lateral Movement With Cyclical Recovery and Software Optionality
ROC 200
+12.6%
ROK
Rockwell Automation
$407.78
+2.94%
as of 13 Apr
DCF Fair Value: $128.75
mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.
Company Profile
Rockwell Automation, Inc. is a leading provider of industrial automation and digital transformation solutions worldwide, operating across North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company functions through three core segments: Intelligent Devices, which offers smart products like drives, motors, sensors, safety components, and industrial hardware to build agile and sustainable production systems; Software and Control, delivering production automation platforms including programmable controllers, visualization software, digital twins, simulation tools, network infrastructure, and custom-engineered systems; and Lifecycle Services, providing professional services such as digital consulting, remote monitoring, cybersecurity, asset optimization, and engineered-to-order solutions. These offerings enable manufacturers to enhance operational efficiency, resilience, and information management in sectors like producer manufacturing and electrical products. Founded in 1903 and headquartered in Milwaukee, Wisconsin, Rockwell Automation, Inc. plays a pivotal role in advancing factory floor automation and enterprise-wide digital integration for diverse industrial applications.
Sector
Industrials
Industry
Specialty Industrial Machinery
Employees
26,000