Companies
Procter & Gamble
S&P 500Consumer Staples· USA

PG

Status-Quo-Player

Procter & Gamble

$143.58

-1.10%

Open $145.00·Prev $145.17

as of 13 Apr

STATUS-QUO-PLAYER

Power Core

P&G's moat is the compounding cost advantage created by scale in advertising, retail integration, and supply chain density across overlapping consumer categories.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Staples

Direction of Movement

Defending at Scale Without Accelerating or Deteriorating

ROC 200

-11.0%

Referenced in 3 other analyses

Company Profile

The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, and founded in 1837. It manufactures and markets a diverse portfolio of leading branded products across five key segments: Beauty, featuring shampoos and treatments like Head & Shoulders, Pantene, and Olay; Grooming, including Gillette razors and Braun appliances; Health Care, with oral care brands such as Crest and Oral-B, plus Vicks and Pepto-Bismol; Fabric & Home Care, encompassing detergents like Tide and Ariel, plus Febreze and Dawn; and Baby, Feminine & Family Care, offering Pampers diapers, Always feminine products, and Charmin toilet paper. These brands often hold dominant market shares exceeding 25% in their categories, generating over $85 billion in annual sales, with more than 20 exceeding $1 billion each. Procter & Gamble distributes worldwide, with roughly half its revenue from outside the U.S., serving households through everyday essentials that emphasize quality and innovation. Employing about 109,000 people, it ranks among the largest firms in the consumer defensive sector, focusing on household and personal products.

Sector

Consumer Defensive

Industry

Household & Personal Products

Employees

109,000

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