Companies
Principal Financial Group
S&P 500Financials· USA

PFG

Balancer

Principal Financial Group

$93.55

+1.90%

Open $91.48·Prev $91.81

as of 13 Apr

BALANCER

Power Core

The moat in one sentence: Principal Financial's moat is the integrated, multi-product employer relationship in the SMB segment, where switching costs compound across retirement, insurance, and asset management lines simultaneously.

Published1 Apr 2026
UniverseS&P 500
SectorFinancials

Direction of Movement

Lateral Trajectory With Modest Upward Optionality From Policy Tailwinds

ROC 200

+17.4%

Referenced in 1 other analysis

mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.

Company Profile

Principal Financial Group Inc. is a global financial company offering retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. It operates primarily through three key segments: Retirement and Income Solutions, which provides retirement and related financial products including defined contribution plans like 401(k) and 403(b), defined benefit plans, and nonqualified annuities; Principal Asset Management, focusing on investment management across various asset classes such as real estate and private credit; and Benefits and Protection, delivering specialty benefits and life insurance solutions. The company supports financial well-being through research initiatives like the Principal Financial Well-Being Index, tracking business sentiment and economic outlooks, and the Global Financial Inclusion Index. Principal Asset Management emphasizes sustainable strategies, including ESG-aligned real estate investments. Founded in 1879 and headquartered in Des Moines, Iowa, Principal Financial Group Inc. plays a vital role in helping clients plan, protect, invest, insure, and retire effectively in diverse markets.

Sector

Financial Services

Industry

Asset Management

Employees

19,700

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