Companies
Kroger
S&P 500Consumer Staples· USA

KR

Challenger

Kroger

$68.03

+0.07%

Open $68.53·Prev $67.99

as of 13 Apr

CHALLENGER

Power Core

Kroger's moat is its integrated grocery ecosystem combining physical density, private-label depth, and household-level loyalty data, creating a switching-cost architecture that is real but not impregnable.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Staples

Direction of Movement

Grinding Forward, Not Breaking Out

ROC 200

+9.6%

Company Profile

The Kroger Co. is one of the world's largest food retailers, operating a vast network of combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses across the United States. It provides a wide array of products including natural foods, organic sections, fresh seafood, organic produce, pharmacies, general merchandise, pet centers, apparel, home furnishings, electronics, automotive items, and toys. The company emphasizes growing households and customer loyalty through strategic pillars such as fresh offerings, brands like Simple Truth and Simple Truth Organic, data personalization, and seamless shopping experiences. Key segments include robust pharmacy services with GLP-1 medications, accelerating e-commerce with delivery options now surpassing pickup in popularity, and partnerships like nationwide delivery via Uber apps covering nearly 2,700 stores. Fuel centers complement its convenience-focused model. Founded in 1883 and headquartered in Cincinnati, Ohio, The Kroger Co. plays a pivotal role in the retail grocery sector by delivering value, convenience, and essential goods to consumers.

Sector

Consumer Defensive

Industry

Grocery Stores

Employees

403,000

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