HFG

Company Profile

HelloFresh SE is a German multinational meal-kit company headquartered in Berlin, founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. It specializes in delivering fresh, pre-portioned ingredients and recipe cards for healthy, personalized home-cooked meals, simplifying cooking while reducing food waste through a make-to-order model. Customers select from diverse options including premium meals, protein swaps, rapid boxes, and add-ons like soups, snacks, and desserts, with preparation times ranging from 20 to 50 minutes. The company operates globally across two main segments: International (covering the UK, Netherlands, Belgium, Germany, Austria, Switzerland, France, Italy, Spain, Sweden, Denmark, Norway, Ireland, Australia, New Zealand, Canada, and others) and USA. HelloFresh SE owns brands such as EveryPlate, Factor (ready-to-eat meals), Green Chef (organic options), Chefs Plate, Good Chop, The Pets Table, and YouFoodz, serving millions of active customers. With around 21,783 employees, it emphasizes sustainability by sourcing 96% of fresh products from certified suppliers, tracking carbon emissions (25% lower than supermarket meals), and donating surplus food. In the financial markets, HelloFresh SE plays a pivotal role in the consumer discretionary sector, particularly restaurants and online food delivery, as one of the world's largest meal-kit providers.