GIS
ChallengerGeneral Mills
$34.56
-2.92%
as of 13 Apr
Power Core
retail chain.
Direction of Movement
Lateral Trajectory With Credible but Constrained Reshaping
ROC 200
-30.1%
GIS
General Mills
$34.56
-2.92%
as of 13 Apr
DCF Fair Value: $120.02
mOS zones are proprietary L17X overlays and do not constitute trading signals or investment advice.
Company Profile
General Mills, Inc. is a leading global packaged-food company founded in 1866 and headquartered in Minneapolis, Minnesota. It specializes in producing a diverse array of consumer products, including snacks, cereals like Cheerios, convenient meals, dough and baking mixes such as Pillsbury and Betty Crocker, pet food under Blue Buffalo, and superpremium ice cream like Haagen-Dazs and Old El Paso brands. The company operates primarily in the United States, where 81% of its fiscal 2025 revenue originated, with additional presence in Canada, Europe, Australia, Asia, and Latin America. General Mills distributes its offerings through retail stores to consumers, as well as to the foodservice channel and commercial baking industry, employing around 33,000 people worldwide. Positioned in the Food, Beverage & Tobacco sector and Packaged Foods and Meats industry, it maintains a significant market capitalization exceeding $23 billion, underscoring its enduring role in the consumer defensive space with iconic household brands that cater to everyday nutritional and indulgence needs.