Companies
Dollar Tree
S&P 500Consumer Staples· USA

DLTR

Challenger

Dollar Tree

$102.13

+2.60%

Open $98.22·Prev $99.55

as of 13 Apr

CHALLENGER

Power Core

Power Core in one sentence: Dollar Tree's moat is a 16,000-plus store network concentrated in suburban strip malls, generating extreme traffic density from a value-seeking consumer base, but this moat is currently under reconstruction as the company transitions from a single-price to a multi-price model.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Staples

Direction of Movement

Lateral With Structural Risk Leaning Downward

ROC 200

+9.5%

Referenced in 3 other analyses

Company Profile

Dollar Tree, Inc. operates a chain of discount variety stores offering merchandise at fixed low prices across the United States and Canada. The company primarily runs stores under the Dollar Tree and Dollar Tree Canada brands, providing consumable items such as household paper and chemicals, food, candy, health and personal care products, and frozen or refrigerated goods. Its assortment also includes variety merchandise like toys, housewares, gifts, stationery, party goods, greeting cards, softlines, arts and crafts supplies, and seasonal products for holidays including Christmas, Easter, and Halloween. Dollar Tree, Inc. emphasizes a multi-price strategy in its core Dollar Tree banner to enhance profitability and attract a broadening customer base, including higher-income households. Following the divestiture of Family Dollar, the company focuses exclusively on its streamlined Dollar Tree operations, supported by distribution centers in the United States and Canada. Headquartered in Chesapeake, Virginia since its founding in 1986, Dollar Tree, Inc. serves budget-conscious shoppers seeking value in everyday essentials and discretionary items.

Sector

Consumer Defensive

Industry

Discount Stores

Employees

35,181

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