Companies
Dollar General
S&P 500Consumer Staples· USA

DG

Challenger

Dollar General

$119.26

+3.07%

Open $114.90·Prev $115.71

as of 13 Apr

CHALLENGER

Power Core

Moat in one sentence: Dollar General's power core is unmatched small-format physical density in underserved American communities where no competitor can profitably replicate its store network at equivalent scale.

Published1 Apr 2026
UniverseS&P 500
SectorConsumer Staples

Direction of Movement

Lateral Trajectory With Structural Headwinds Unresolved

ROC 200

+5.4%

Referenced in 9 other analyses

Company Profile

Dollar General is a discount retailer operating a network of general merchandise stores across the United States, serving cost-conscious consumers seeking everyday low prices. The company offers a wide range of products including consumables such as paper products and cleaning supplies, packaged foods like cereals and canned goods, perishables including fresh produce and dairy, health and beauty aids, basic apparel, housewares, and seasonal items sourced from trusted national brands and private label offerings. Dollar General has expanded its business model to include grocery delivery services through partnerships with platforms like DoorDash and Uber Eats, providing 1-hour delivery options particularly appealing to rural customers. The retailer also operates Dollar General Market format stores featuring expanded fresh grocery assortments. Founded in 1939 and headquartered in Goodlettsville, Tennessee, Dollar General serves as a neighborhood general store focused on making shopping hassle-free and affordable for diverse income brackets, positioning itself as a beneficiary of value-seeking consumer behavior across economic conditions.

Sector

Consumer Defensive

Industry

Discount Stores

Employees

194,000

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