Companies
BE
STOXX 600Consumer Staples· Germany

BEI

Status-Quo-Player

Beiersdorf

$75.28

-0.03%

Open $75.12·Prev $75.30

as of 13 Apr

STATUS-QUO-PLAYER

Power Core

NIVEA's century-old global brand trust creates emotional lock-in that no competitor can replicate through spending alone.

Published13 Apr 2026
UniverseSTOXX 600
SectorConsumer Staples

Direction of Movement

lateral

Company Profile

Beiersdorf AG is a leading global skin care company headquartered in Hamburg, Germany, renowned as the inventors of modern skin care since its founding in 1882 by pharmacist Paul C. Beiersdorf. The company specializes in innovative, high-quality products that enhance skin health and well-being, driven by over 140 years of research expertise, including breakthroughs like Thiamidol® for hyperpigmentation and EPICELLINE® for skin rejuvenation. Its iconic portfolio features powerhouse brands such as NIVEA—the world’s largest skin care brand—Eucerin for advanced dermatological solutions, La Prairie luxury skincare, Hansaplast/Elastoplast for wound care, Labello lip care, and others like 8x4 and Aquaphor, alongside the tesa segment offering self-adhesive products for industrial and consumer applications. Employing approximately 22,791 people worldwide, Beiersdorf AG operates in the consumer goods sector, with a strong emphasis on the skin care industry that dominates global cosmetics markets. Guided by its 'Win with Care' strategy and 'Care Beyond Skin' purpose, it serves millions daily through a network of over 160 affiliates, focusing on regional needs via dedicated R&D centers. In the financial markets, Beiersdorf AG represents a key player in the health and beauty sector, underscoring sustained innovation and brand loyalty.

Sector

Consumer Defensive

Industry

Household & Personal Products

Employees

20,778

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